Energy Services


Utility Alliance strike another deal in Vanarama National League

14 June, 2018

VANARAMA National League Club, Maidenhead United Football Club, is pleased to announce Utility Alliance as the club’s official energy partner.

The new partnership will see Utility Alliance become Maidenhead United’s new front of shirt sponsor for the 2018/19 season.

Utility Alliance is looking to expand its presence in the South of England, whilst supporting the work of Maidenhead United and the Maidenhead United FC Community Trust.

Ian Willis, Head of PR & Marketing at Utility Alliance and Jane Hammond, National Partnership Channel Manager, visited the club’s York Road home on Wednesday to complete the deal.

Jon Adams, Chief Executive of Maidenhead United said: “We are happy to welcome Utility Alliance as the Official Energy Partner of Maidenhead United. Utility Alliance has significant experience of building effective partnerships within football and its investment in the club will make a tangible difference to our development both on and off the pitch. We are genuinely excited about working closely with them over the coming years.

“I would also like to put on record my thanks to the team at the Maidenhead Advertiser, whose flexibility has enabled us to find a new front of shirt sponsor meaning the newspapers logo will be on the back of shirt for the coming season.”

Ian Willis, Head of PR & Marketing for Utility Alliance, added: “We’re delighted to be partnering with Maidenhead United FC, both organisations have shared ambitions to grow and develop and we’re looking forward to what will hopefully be a successful period for both parties.

“This deal with Maidenhead ticks all of the boxes, it will help us raise our profile and brand recognition and having had various discussions with Jon over the last few weeks to reach an agreement we know there are some exciting plans in place on and off the pitch. We wish Alan Devonshire and his team all the very best for the season ahead.

“We’ve made rapid progress as a business over the last three years, and having opened offices in Newcastle and Sheffield we’re now looking to branch further into the south of the UK.”

The sponsorship agreement with Maidenhead does not affect the existing deal with Hartlepool United, and the UA logo will remain on Pools’s home and away shirts for the next two seasons, as per the deal announced ahead of the 2017/18 season.