28 January, 2019
UTILITY Alliance will line up alongside some of the biggest businesses in the UK at an awards ceremony next week in recognition of the work it has done with Hartlepool United.
UA stepped in to sponsor its near neighbours when the club was relegated from the Football League in heartbreaking circumstances at the end of the 2016/17 campaign.
The company logo was added to the home and away kits, while a unique agreement saw Utility Alliance relinquish the opportunity to take over naming rights of the club’s stadium to allow it to revert back to the traditional name of Victoria Park.
When the club hit financial difficulties towards the end of 2017, Utility Alliance stepped in to help HUFC survive by making advance payments on the sponsorship agreement to ensure staff and players were paid their wages.
That commitment to the club has now been recognised in the high-profile edie Sustainability Leaders Awards 2019, where Utility Alliance has been shortlisted in the Corporate Social Responsibility/Marketing Campaign of the Year category.
Utility Alliance is up against some big names in the same category, including IKEA, William Hill, The Body Shop and Vodafone.
The company will find out if it has been successful when the awards ceremony takes place at the Park Plaza Westminster on February 6.