21 May, 2019
UTILITY Alliance has agreed to continue it’s backing of local football team Billingham Town following the club’s remarkable campaign last season.
UA got on board with the Bedford Terrace-based club at the start of last season, at a time when the future of the club was hanging in the balance after a series of off-the-field issues.
But under the stewardship of chairman Paul Beddow and management duo Barry Oliver and Paul Edwards, the club enjoyed a new lease of life.
A host of improvements were made at the club’s ground, and a team of hardworking volunteers helped the club flourish.
On the playing side, Oliver and Edwards put together a side which enjoyed a memorable season, going unbeaten in the league until February before clinching the Northern League Division Two title with a 2-1 success at Heaton Stannington on the final day of the season.
Now, as the club prepare to join the Northern League First Division next season, Utility Alliance has agreed to extend a sponsorship deal which will see the firm’s logo remain on the front of Town’s home kit as well as on prominent advertising boards around the ground and also on the East Coast mainline, which runs adjacent to Bedford Terrace.
Ian Willis, PR & Marketing Manager at Utility Alliance, said: “We are delighted to be able to extend our agreement with Billingham Town for the new season.
“The team enjoyed a fantastic season last year, and every time we went to their games it was clear the whole club was moving in the right direction.
“This isn’t just about us helping the club, because the backing we received as a business from the club – and more importantly it’s supporters – across social media did not go unnoticed and was very much appreciated.
“It’s good to be onboard again and hopefully they can enjoy a similar season in the top division next season.”
Club chairman Paul Beddow added: “This is a fantastic day for Billingham Town Football Club.
“There is no doubt that Utility Alliance saved the club from extinction just 14 months ago and the support they have given us on our journey to be crowned champions of Northern League Division Two was simply incredible.
“We are so grateful that they have decided to continue that journey with us next season.”