23 November, 2017
STAFF FROM Burnley FC in the Community recently travelled overseas proudly wearing the Utility Alliance logo on their shirts, visiting both China and Malaysia, to explore opportunities to deliver community football-based activities in Southeast Asia.
BFCitC visited the provinces of both Jiangxi and Fujian and as part of a schools’ roadshow, delivered seminars to teachers, head teachers and government ministers at numerous clubs and primary schools.
Headed up by both Neil Hart (Chief Executive Officer of BFCitC) and Paul Wozny, Head of Football Development (Overseas) at BFCitC, the team ran a number of coaching sessions with pupils at each school to demonstrate best practice and to show staff first-hand the delivery of the provision in action.
BFCitC are teaming up with these schools and partner organisations to develop a bespoke programme of community football activities for 4-12-year-olds in China. The programme of work will be initially piloted from spring 2018.
Neil Hart, Chief Executive Officer of Burnley FC in the Community, said: “The Premier League, and indeed Burnley FC, are brands with a global appeal and it’s very clear that there are so many opportunities to reach out, through football, to communities across the world.
“There is huge support from the Chinese government to really develop community football-based activities in the country and we look forward to being a part of that drive.”
Sadie Wise, PR & Marketing Assistant added: “We are really proud of our partnership with Burnley FC in the Community and the work they do in this country and overseas.
“Programmes like this one are part of the reason we became their principle partners earlier this year and it’s always a bonus to see our logo on the other side of the world.”
To find out more about BFCitC’s work overseas, please visit www.burnleyfccommunity.org/overseas.
To find out more about becoming a partner of Utility Alliance, please call 01429 808741